Copy with character.
Every brand has a personality. I put it into words.
WEBSITE
Reintroducing Niantic to the (real) world
I helped share the company known for Pokémon GO’s unique vision for the metaverse. Hint: It’s not in your house.
UX CAMPAIGN
Connecting Android Pay and DC Comics
I brought iconic characters to life for a pretty super collaboration. (Superhero research was involved.)
WEBSITE
Helping Waymo spread the word
I wrote about lidar, fog, and fully autonomous driving for Waymo’s tech-savvy audience.
LANDING PAGE
Sharing Google Pay’s voice with friends
When Android Pay became Google Pay, I wrote the new landing page for the peer-to-peer app.
EMAIL ONBOARDING SERIES
Demystifying Google Merchant Center
I simplified the Google Merchant Center setup into 10 step-by-step instructions.