Niantic website redesign

Yes, Niantic is building the metaverse, but not in the way you think. We helped them share their unique vision and cutting-edge tech with seven new web pages and a whole new design system. The goal? Find the best and brightest to help create the real-world metaverse.

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Agency
Factor

Team
Peter Wagoner · Creative lead

Jonathan Ratcliff · Design

James Sansangasakun · Design

Lisa Yamamura · PM

A homepage that tells a story.

Niantic’s take on augmented reality is distinct from their competitors. We sifted through countless blog posts, videos, and demos to share their community-oriented vision while showing off their technology.

An about page centered on action.

Because Niantic’s main focus was attracting new talent, we don’t just share their history — we show where they’re going. And when we do talk backstory, we bring it to life with an interactive timeline.

Is a new career calling?

Purpose and community play a big part in Niantic’s company culture. So we made them the focus of the careers page through copy, photography, and a fun way to explore Niantic’s global offices.

A deep dive for developers.

Beyond attracting full-time talent, Niantic wanted to inspire developers to build on Lightship, their open-source AR platform. This page aims to do just that with an in-depth look at what it can do.

See more of the story.